Buyer personas relate to every single aspect of your entire digital marketing effort and improve success rates across the board. This is why we have this part of the guide right up near the top. This is a truly foundational aspect and the time and effort you put into this will amplify everything else you do.
Every product or service out there has its most likely customer.
The chances are you already have a good idea of what kind of people buy your products and services. It is essential information for any business owner. After all, if you don’t know your own demographic, how are you going to reach them?
So while knowing your kind of demographic is a good thing and kind of something everybody knows anyway, creating a buyer persona is the act of purposefully really digging deep and creating a template of your kind of buyer.
This is just a snippet of a full article by own parent company. If you would like to read the rest of the article and download the buyer persona template please visit the relevant page on the Shine Bright Media website here.