This is in no way connected to Bruce Lee's "The Art OF Fighting Without Fighting". However, "The Art Of Selling Without Selling" is just as deadly as an online marketing strategy!
In it’s the most basic form we’re basically referring to authority building. The sweet science of creating a digital reputation that you are an authority in your field and making sure you are in-mind when your services or products are required.
Authority building is all about giving. Not just of your knowledge but also your time. Being helpful to questions and courteous when corrected (this happens no-matter who you are).
Succesful authority builders give out great advice and industry-specific knowledge. They also create a picture of a person very passionate about their industry. This, in turn, creates trust and familiarity.
An example of the art of selling without selling?
You’re looking at one believe it or not.