Learn to love SEO tools even if you don’t SEO

SEO (Search Engine Optimisation) is still considered optional by many business owners. If that's you, please bear with me.

It's important to know what it is we're talking about first. Different people have wildly different ideas on what SEO actually is in the first place. The most common view on SEO is that its all about keywords, content, meta, and links. And fair play, that's exactly what SEO is. But, what most people don't realise is that this combination is just the tip of the iceberg. Modern SEO is an amazing thing.

Coming into 2020, Voice Search is consuming a huge chunk of the search market. At the same time, localised search results are becoming more and more sophisticated.

All these brilliant features take traffic away from the old organic Google listings that everybody strives to dominate. The result is that those good old Google organic listing are losing value. Fast.

This has led many to believe SEO doesn't have the value it used to have. And if you're talking specifically about SEO for the sake of traditional organic listings, then yes it has lost a lot of value and will continue to do so.

But the thing is, all those new features that are taking the traffic away from the traditional organic listings - that's modern SEO, and NOW is the time to be taking advantage of it. Modern SEO consists of on-page technical SEO, Microdata, JSON schema, voice behavior considerations. Not many are yet on the bandwagon and rewards are there to be reaped.

And even if you arent interested in any of that early-days, low hanging fruit - you still need SEO knowledge!

The knowledge that can be garnered from modern SEO tools is completely invaluable even if you don't do SEO. DATA is brilliant stuff. DATA is a foundation for your success. In the digital marketing world, DATA is power. The best place to get it? SEO tools.

So what does DATA give you?

DATA helps you build a keyword strategy. Keyword strategy echoes in all areas of the web - even the social-sphere. Competitor research alone is worth its weight in gold. Social Media Listening helps you fine-tune your efforts and chip away the waste avenues for maximum results. The list of benefits from SEO style DATA is endless.

In short, SEO knowledge gives you much more than you might think. Forget organic listings and link building (for now anyway) we're looking into SEO to aid in the decision-making process in all areas of the web!

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This guide is a constant work in progress and we welcome any suggestions or tips of your own.